Analysts are betting that ringback tones will soon become a must-have for mobile subscribers and that revenue from the enhanced service will eventually outpace that of downloadable ringtones.
 

In 2003, ringtone revenue topped $2.3 billion worldwide, according to telecom consultancy Ovum, as cited in a recent BusinessWeek article. Ovum predicts that worldwide ringback tone revenue could skyrocket from the $148 million in 2003 to $2.4 billion by 2008.

Incoming calls are one of the only features in which consumers have access and use it all the time. This reason alone is why offering your customers MobiMogul AdTones™ as a value added service will increase your ARPU.

Mobile service providers continually need to differentiate themselves and strengthen their brand with new revenue generating services that are innovative and meet the needs and desires of their subscribers.

These services need to come to the market and be adopted quickly by current and new subscribers to assure rapid returns on investments, increased revenue streams and market share, and improved customer retention levels.

As ringback tones become more sophisticated, which they must in order to achieve long-term success, solution providers will need equally sophisticated solutions to manage ringback tone offerings and look to find ways to create new solutions that consumers will adopt.