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AdTones™ replace the normal ring,
ring that you hear when you call a phone. AdTones™ are short 10
– 20 second audible tones of consumer product and service
offerings.
AdTones™
allows a subscriber to define the
type of ad that callers trying to call them will hear. The
association of AdTones™ can
be done by: the time of the
day, a special day, individual caller identification, or via a
subscriber-defined group. Because AdTones™
capabilities reside on the
ad network they actually can be heard on any kind of
phone— wireless or landline.
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AdTones™
offer many different benefits to consumers, advertisers, and
mobile carriers. Specifically, AdTones™:
- Generates new
high margin sales revenue.
- Increases
Mobile Service Providers ARPU.
- Provides
Advertisers a direct link to consumers.
- Use
of technology creates a download free environment.
- Adds new customers
who desire to take part in the ad revenue share model.
- Takes
advantage of a customer’s familiarity with existing ring
tone products.
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The AdTones™
network will focus on three core components:
1. Ringback Server
2. Internet Site
3. Advertising Server
The AdTones™ service is a completely integrated content
management and delivery solution that works on GSM, W-CDMA/UMTS,
CDMA2000®,
cdmaOne™ and wireline networks. This allows for AdTones™ to
integrate directly into existing service providers systems,
thereby creating an open platform architecture.
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The AdTones™
network offers the flexibility to integrate advertisement
content from various sources quickly and efficiently through the
use of open interfaces such as CORBA and XML API’s.
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